Bright Direction Dental
40-location DSO · Denticon, Dentrix, multi-PMS
For DSOs on Denticon
You're paying for Denticon. But you only use 17% of it.
We embed with multi-location dental groups to turn on what you already own, retire the duplicated vendor line items, and launch the Meta-driven new-patient funnel most DSOs still haven't figured out. One operator, accountable for the number at the bottom of the P&L.
- Built for multi-location DSOs
- Denticon, Dentrix, Open Dental
- 90-day scoped pilot
17%Denticon usage
We turn on the other 83%.
Same Denticon. Fewer vendors. More patients.
Currently piloting with
Trusted by DSOs proving the model.
New Smile Columbus
Multi-location group · Columbus, OH
Pilots active 2026. Case data publishes after the 90-day window closes.
The pattern we see
You bought the whole suite. But you're only using a fraction of it.
Three agencies for one job
Denticon does patient recall. So does the reactivation agency you hired. So does the texting add-on. You're paying three line-items for one outcome.
Reviews live outside the platform
You're paying a separate firm to plug into your practice management software for Google reviews. Denticon already does that. Nobody just turned it on.
Set it and forget it agency relationships
Your current marketing partner says "spend more on Google Ads, you'll get new patients in six months." You don't know what worked. You don't know what didn't. Nobody owns the result.
Tech sprawl
Every new vendor adds another tool, another login, another data silo. Your stack grows. Your visibility shrinks. Attribution gets harder, not easier.
How we work
We build with the tools you own. Not on top of them.
Most agencies bring their own toolkit because that's what they know. The result: you keep paying for Denticon, you keep paying the agency, and your marketing stack ends up running in two parallel universes that never reconcile. Our pilot does the opposite. We learn your platform, turn on what you're paying for, partner with the agencies that earn their fee, and absorb the work of the ones that don't. One source of truth, fewer line items, more output per dollar.
What you're paying for
The Denticon modules most DSOs leave on the shelf.
Conservative estimate: most multi-location practices we work with use 15 to 20 percent of what they're billed for. Here's where the gap usually lives.
Marketing Automation
Built-in campaign engine for new-patient nurture, appointment reminders, and reactivation. Most practices send manual emails from a Gmail account instead.
Patient Reactivation
Auto-identify patients who haven't shown in 12+ months and drop them into a sequence. Most DSOs pay a third party to do this. Denticon already can.
Online Scheduling + Lead Capture
Patients book directly into available slots from your site or an ad. Most practices route every new lead through a receptionist callback. Half never call back.
Reporting + Production Dashboards
Per-location revenue, hygiene utilization, treatment acceptance. The reports your COO is building in Excel exist inside the platform already.
Review & Reputation
Post-visit review requests, 5-star routing to Google, lower-rating routing to a private inbox. The third-party tool you're paying $300/mo for? It's a feature here.
Insurance Verification + Eligibility
Real-time eligibility checks before the patient sits in the chair. Removes the front-desk scramble. Most practices still do this manually the day-of.
What success looks like
What we measure. What you should expect.
$150
Target new-patient acquisition cost
Industry good. We work backward from your LTV to set a target you can actually defend to your board.
20 → 30
New patients per practice per month
Realistic lift inside the first 90 days for a practice with a working funnel. Bigger lifts when we consolidate from a cold start.
100%
Attribution back to spend
Every booked appointment traces back to the channel, ad, and form that produced it. No more "we spent $2K, here's a dashboard."
Inside the pilot
Four phases. Ninety days. One scoped portfolio of practices.
The pilot is the engagement. We run it across two to three practices first, prove the lift, then expand to the rest of the portfolio.
- 01
Analysis
We map where you are today: your Denticon configuration, your current vendor stack, your spend, and your attribution gaps. You get a written blueprint of what's working, what's redundant, and what the platform can do that nobody turned on.
- 02
Enablement
We turn on the Denticon modules you're already paying for. Marketing automation, reactivation, online scheduling, review routing. The features the platform shipped with that your team never had time to configure.
- 03
Consolidation
We partner with the agencies that are earning their fee and absorb the work of the ones that aren't. We can do everything most dental marketing agencies do directly inside the tools your practice already owns. Fewer vendors, one source of truth, get more from less.
- 04
Execution & Proof
We run the funnel end to end: Meta video ads into Denticon, attribution back to revenue, weekly working sessions with your team. Two to three practices, 90 days. If the lift is there, we scale to the rest of the portfolio.
For PE platforms and DSO holding companies
A portfolio-level operator, not another agency on every doc's desk.
You bought the platform to consolidate. Most DSOs end up with the opposite: a different marketing vendor at every acquired location, Denticon used at 17%, and no through-line on new-patient attribution. We run one playbook across the platform, retire the duplicated SaaS spend along the way, and report on per-location economics the board can actually compare.
- $0Net-new software spend
Pilots reallocate existing per-practice marketing dollars. Tech consolidation typically recovers redundant SaaS spend that funds the engagement, so it lands as an EBITDA-positive change, not an expense line.
- 1Operator across the platform
Same playbook on every location: Denticon optimization, vendor kill-list, Meta video, attribution. Per-location predictability instead of a different agency at every doc.
- 90 daysFrom pilot to portfolio decision
Two to three practices first, attribution data in hand by month three. Rollout to the rest of the platform happens on numbers, not a sales pitch.
Frequently asked
Things DSOs always ask first.
We're already with a marketing agency. Do we have to fire them?
Sometimes we partner with them, sometimes we replace them. We can do everything most dental marketing agencies do: content, ads, reactivation, reputation, attribution. The difference is we do it directly inside the tools your practice already owns. The pilot tells us which of your agencies are earning their fee and which are duplicating work. If yours earns the fee, we stay alongside them. If they're running on autopilot, we absorb the work and you stop paying twice.
What if we're on Dentrix or Open Dental, not Denticon?
Same approach, different platform. Most DSOs we talk to have a mix: 60% Denticon, 20% Dentrix, 20% other. We learn whatever you run. Denticon is just where the biggest unused-feature gap usually lives because it's the most expensive.
How long until we see results?
Leads inside 30 days once ads are running. Enablement and consolidation work starts day one. The written pilot blueprint is in your hands inside two weeks. Full 90-day pilot wraps with a go-or-no-go decision backed by attribution data, not a dashboard you can't read.
Will you replace our tech stack?
Almost never. We're the team that ends tech sprawl, not the team that adds to it. If a tool earns its place, it stays. If Denticon already does it, we turn that on and retire the duplicate. The bias is always toward fewer line items, not more.
What does this cost?
The pilot scoping conversation is free. The pilot itself is scoped against the spend you're already committing across your current vendors, usually a reallocation, not a net-new line item. We share pricing on the call once we know what you're working with.
Why Meta video instead of Google?
Google charges you for patients who already heard your name from a friend. Meta puts video in front of patients who haven't. Most dentists aren't running it, the lane is wide open, and we've built the workflow to produce dental video at scale.
Get more from less.
Free pilot blueprint. We map your Denticon configuration, your current vendors, your attribution gaps, and the modules you own but aren't using. Written plan in your hands inside two weeks. No pitch attached.